In 2007 the question was "can Apple compete with other cell phone makers". The market for cell phones (even smart phones) was already well established, but Dvorak here says the iphone "will be passé within 3 months". What he didn't know is that Apple had made something far better than all the competition.

Now, with AR/VR I think the skeptics aren't saying Apple's product won't be good, but that even if it's the best product in the category there's still just not much of a market for it.