they didn't predate it. Reddit was founded when "web 2.0" was the hot new buzzword.

My bad, thanks for the correction.

Would you mind correcting your first comment please? It’s not a big deal but sometimes people stop reading deeper and they might continue to believe your mistake and misunderstand the history.

> The term was coined by Darcy DiNucci in 1999[3] and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004.

https://en.wikipedia.org/wiki/Web_2.0

Reddit was launched in 2005 (which I admit is a year or two earlier than I remember/would have guessed).

I think 2004 is when the concept really gained currency.

So no one remembers Digg anymore, and how Reddit initially grew because Digg was pissing off its own community.