Building contexts for structured data used in AI / GPT tasks is something I've seen little written about, but is obviously quite important.
Confluent calls it a "customer 360" problem [1] and I don't disagree.
We (Estuary) also wrote up a post showing an approach for Slack => ChatGPT => Google Sheets [2], and have more content coming for Salesforce, HubSpot, and some others.