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This is also more or less my mental model of how Reddit operated. I thought their leadership understood this too. The only thing that makes sense to me is they've run the numbers and have decided the meme-consumption / infinite scroll users are more than enough to keep the lights on, and they believe they'll save money by kicking their power users off the platform.


This sounds like a case study for biz school in the 2030s.


yeah but what's the lesson?

they may tell everyone to piss off and still maintain profitability, or even increase it, since the advertisers like what's happening and the people who are angry aren't angry enough to offset profits.

2030 B-school lesson is: fuck the user, get paid, c.r.e.a.m.


One lesson might be "We're mostly text and TikTok is video, therefore not directly competitive" might be wrong when evaluating how long Reddit will retain passive scrolling users.




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