In French, the way the word "bit" is pronounced sounds the exact same as the French word for cock (not the rooster).
I can assure you that French CS programming students get over it quickly.
There's noone really asking for it to be renamed because it's understood that it's a commonly used foreign word.
I'm not sure why an English professional scientist or programmer would be unable to take the same stance for a programming language invented in another country.
