What's more, usually, you hear ads for big players, not the small ones, which are often the most interesting.
In particular, hearing about NordVPN every other video is not necessary.
That's what I do when I need something I don't know where to find. Before the internet you had the yellow pages, I guess, and word of mouth.
In any case, I'm pretty sure I never ever ever heard or saw an ad that made be discover something I was interested in.
I don't want to allocate any time during which I passively listen or watch ads in the hope it will lead to some epiphany.
What's more, usually, you hear ads for big players, not the small ones, which are often the most interesting.
In particular, hearing about NordVPN every other video is not necessary.