The average person in California doesn't live near wildfire areas. Seven percent of the population is in a high risk area. Last year 876 structures were lost, or damaged, due to a wildfire. Not exactly moving any needles for the average Californian.
While they are the largest in CA, there are 100 home insurance companies operating in California. Also the excuse of wildfire doesn’t make much sense. They also cite high building costs, but policies are priced on how much insurance people buy, so that doesn’t make much sense either. Also, State Farm is renewing, just no new policies.