Agreed. And another large part of "media", which didn't exist in the 80s: social media.
I think that much of social media has become more blatantly sexual. In the earlier days of Instagram people would post pictures of themselves in scant clothing or somewhat "compromising" positions but always under pretense of something else. It would be accompanied by text in the form of a "thought provoking" quote and/or refer to something in the background of the image. The poster would be trying to say "this is not a picture of my bottom in a small bikini at the beach, it is a picture of the beautiful sunset and I just happen to be in it in a small bikini". People would poke fun at others for posting "thirst traps".
Today it is done blatantly and people often refer to their own posts as "thirst traps".
But perhaps the case could be made that this horniness has been taken out of advertisements, which seem a lot more timid today.
Instagram and tiktok exist in the shadow of Onlyfans (+), and quite a lot of those posts are disguised content marketing that goes exactly up to the boundary of what you can do without getting banned from the platform.
(+) or perhaps the other way round; onlyfans exists in the penumbra of other social media, detectable only in veiled references and indirect links, but unable to be mentioned directly.
But perhaps the case could be made that this horniness has been taken out of advertisements, which seem a lot more timid today.