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> If consumers actually cared about their IoT devices receiving security updates, companies would be doing it.

This seems like a crazy response to me.

The _entire_ program is _voluntary_. If a manufacture doesn't want to jump through any hoops the only downside is that they don't get an "FCC cybersecurity" label on it. So if the customers _actually_ don't care, then don't do the program and don't get the sticker on the box.

The _only_ reason for anyone to complain about this program is that customers _DO_ fucking care, and _want_ to be informed. Customers _want_ to purchase more secure products but do not have the option, and do not have the information required to do so.

It's not even a mandate that they have X years of security updates. They just have to _disclose_ how many years of security updates they are providing. They could disclose that they provide 3 months of security updates if they want to. If that hurts sales, it's only because PEOPLE ACTUALLY CARE about this.

If your theory is accurate, then this proposed rulemaking would have 0 effect on industry at all.

> As a consumer, I do not want the FCC mandating what features will be included in my IoT devices.

That's not the proposal. The proposal is the FCC mandates what features are included in your IoT devices that have an "FCC cybersecurity" label on it.

> If they meet certain criteria for the security of their product, manufacturers can put an FCC cybersecurity label on it. I fought hard for one of these criteria to be the disclosure of how long the product will receive security updates



Your points about the opt-in nature of the regulation are correct. I was mistaken and made an update in my original post.

> Customers _want_ to purchase more secure products but do not have the option, and do not have the information required to do so.

Again, if customers really were demanding this, why haven't these greedy corporations provided the service already?

If I'm wrong, then there's an market opportunity that I hope an entrepreneur will take advantage of.




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