Cereal boxes are my favorite example of this. Each year, material scientists at the box factory push the physics of cardboard just a little more so they can increase the aspect ratio of the top panel.
One of my favorite health food cereal brands now offers their stuff in just the plastic bag at a bit of a discount. The environmentally friendly packaging lands on the bottom shelf with the less reputable brands, but whatever.
(I’d prefer it just be in the cardboard with no plastic, but it is still a win).
One of my favorite health food cereal brands now offers their stuff in just the plastic bag at a bit of a discount. The environmentally friendly packaging lands on the bottom shelf with the less reputable brands, but whatever.
(I’d prefer it just be in the cardboard with no plastic, but it is still a win).