I think that apple is going to break into gaming in a big way in the next 5-10 years. A small target range of carefully-curated hardware is a HUGE advantage in game development.
Devs will be able to optimize for apple machines in much the same way that they currently optimize for consoles, and you'll be able to know exactly how a game will perform on your system before buying it.
There is only so much optimization you can do before you run into the limits of the hardware.
I wouldn’t mind a 30% markup for an apple gaming pc, but based on the markups the currently charge for compute… I’d expect the top of the line $2k PC I built this year to cost $4k-$6k if it came from apple. I’m extremely skeptical of the vision for the same reason. You need raw power for driving high end displays.
They will probably compete in the console market though. Kinda like how their headphones compete in the “rich but not knowledgeable about audio” demographic. Actually, I’m kinda selling my self on this. I should buy more apple stock.
They're not top end AAA games by any means, but both Factorio and World of Warcraft have highly performant native Silicon builds that drive my high refresh rate display @ 1440p quite happily, without even making the fans spin up noticeably.
Devs will be able to optimize for apple machines in much the same way that they currently optimize for consoles, and you'll be able to know exactly how a game will perform on your system before buying it.