Sam is a great guy with a true passion for this. Hope it succeeds.

It seems like this knowledge has been bouncing around for nearly a decade. Why the slow adoption? This should be a slam-dunk. https://pubmed.ncbi.nlm.nih.gov/24465524/

Why would ranchers spend money on reducing negative externalities they don't have to pay for? If ranchers had to pay a methane emission tax, they would buy it in a heart beat.

> Earthshot heralds Sea Forest's work as revolutionary, saying: "Applying such a solution to 15 per cent of the world's cattle population could reduce three gigatonnes of emissions globally."

Is that a lot? Strange giving no context. Yes I could look it up but whatever

~375 kg of emissions per every human living on this entire planet?

I'd call that... "significant".

That's about a third of what a London-New York economy seat flight emits?

https://www.theguardian.com/environment/ng-interactive/2019/...