* "User-friendly interface" - that's the minimum bar! you don't need to mention it.
* "Enhance productivity" - again, I should hope so.
* "Fair usage policy" - oh good, you'll cut me off just when I need you most.
Also:
* How are potential customers finding out about you? Online ads? You being a sales team and reaching out?
* How do I know that your product is worth me paying money for? There's no trial or similar.
* Who's your customer?
1. Individuals? If so, how likely are they to need to constantly scan PDFs that $5/month makes sense each and every month? Consider doing a usage-based pricing model instead.
2. Businesses? Who are you - i.e. what's the legal entity they're dealing with? Do you have APIs that they can use? Why you instead of a proven competitor?
I won't lie to you, I totally agree on your critiques of the pricing page. It "feels" like I need to say "you're getting a whole lot of value" in words that sound nice. If I saw this, I would roll my eyes, but a lot of people don't seem to. And, importantly, it doesn't seem to detract (but I'm open to rebuttal here).
Regarding fair usage, this is because I need some way to tell people who sign up that I'm not going to let them abuse it. I could have a different pricing model where you pay per page or something, but, quite frankly, I think I get better margins like this.
The reason for this post is that I'm not sure how to get potential customers to find me :)
My own customer is an individual who started using it when it was free and emailed me that he was looking forward to when it "came out of beta" and was more than willing to pay. So I brought it out of beta and he started paying. I acquired him through twitter (no personal connection). You ask good questions from the perspective of my customers, though. Thanks!
* "User-friendly interface" - that's the minimum bar! you don't need to mention it.
* "Enhance productivity" - again, I should hope so.
* "Fair usage policy" - oh good, you'll cut me off just when I need you most.
Also:
* How are potential customers finding out about you? Online ads? You being a sales team and reaching out?
* How do I know that your product is worth me paying money for? There's no trial or similar.
* Who's your customer?