Wow, really? That seems deeply wrong. That's effectively saying that certain classes of products have to be given away for free. I know that the EU regulatory regime is broken, but can it really be that badly broken?
No, certain classes of products don't have to be given away for free. But you can't take tracking as payment. You can still show ads without tracking, or only have paid users.
Then tracking info has to be given away for free. Your info is valuable, but you aren't allowed to trade it for something else of value, you are only allowed to "voluntarily" give it away for free. That is even more deeply wrong IMHO.
The GDPR text this is one of those exceptions where it is not broken.
But you can rest assured that GDPR enforcement is and will remain totally broken. If GDPR was actually enforced there wouldn't be tracking-targeted ads etc in EU at all, because very very few people actually want them. And why would they?
