Actually I'm very predisposed to paying for YouTube. My experience with it however is that it presented me with ads for YouTube premium every 5 minutes and put ad screens in my way that were waaayyyyy to easy to click dozens of times a day. It wouldn't take a hint that I was interested but not ready to buy. I was trying to show someone a quick video on my phone, not revisiting my financial relationship with Google. After being treated like that, as much as I have the money and willingness to pay, I don't want to give them my money for a purely emotional reason. Some product manager somewhere at Google needs fired. Probably a lot of them.