Really? They will die? Are you suggesting that long form video didn’t exist before YouTube sponsors?
Innovation requires disruption, which requires competition, which YouTube has none of. If you want long form video content to survive in the medium to long term it needs to be possible to make a living in a diversity of ways and not be dependent on just one provider. So in that sense supporting the existing system only serves to reinforce the failure of long form content, as eventually a system without substantial competition will move to reduce cost and eventually focus only on the more profitable short form content (which is what’s happening).
The current war between YouTube and its users wouldn’t be possible if there were any viable alternatives at all.
I would think if you really cared about long form creators you’d support platforms that paid properly and didn’t keep 45% of their revenues. Even Apple only keeps 30% and they get deeply criticized, but whenever YouTube comes up people come out defend them. And all of this happens before subscription revenue, and it doesn’t include any of the other revenue Google takes off the top like landing page ads, sponsored promotion, etc.
Long form is in danger because of YouTube’s shift towards short form video. We should be pushing for competitors and not allowing them this insanely dominant position to an entire Internet content type.
Innovation requires disruption, which requires competition, which YouTube has none of. If you want long form video content to survive in the medium to long term it needs to be possible to make a living in a diversity of ways and not be dependent on just one provider. So in that sense supporting the existing system only serves to reinforce the failure of long form content, as eventually a system without substantial competition will move to reduce cost and eventually focus only on the more profitable short form content (which is what’s happening).
The current war between YouTube and its users wouldn’t be possible if there were any viable alternatives at all.
I would think if you really cared about long form creators you’d support platforms that paid properly and didn’t keep 45% of their revenues. Even Apple only keeps 30% and they get deeply criticized, but whenever YouTube comes up people come out defend them. And all of this happens before subscription revenue, and it doesn’t include any of the other revenue Google takes off the top like landing page ads, sponsored promotion, etc.
Long form is in danger because of YouTube’s shift towards short form video. We should be pushing for competitors and not allowing them this insanely dominant position to an entire Internet content type.