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> Let's assume that out of the 29 bn USD revenue that YouTube brings in 55% is shared with creators. Thus we are left with 13 bn USD.

That’s a very poor and totally off assumption to start with, and makes it seem like YouTube is extremely generous. I’d guess YouTube shares, at best, 20% of the ad revenue with the content creator.




It's 55%. This is the first non-Google result from a Google search:

https://www.yrcharisma.com/the-youtube-revenue-split-who-kee...


Yes but this is only for creators who are large enough. Smaller creators still get ads on their videos, but dont get paid for it


Right. Creators not in YT's partner program are not paid.

Should YT run ads on non-monetized content? It's a fair question, and I can see a justifications either way.




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