The strategic benefit of game streaming is cultural imperialism. Every sovereign country wants a Hollywood.
To be clear, a "Hollywood" is any local industry that simultaneously:
1. Monopolizes or oligopolizes the internal market to the point where cultural importation is forbidden, and,
2. Exports a large amount of its own work to other countries, displacing the foreign country's culture
Out of these two concerns, #1 is key; #2 is more icing on the cake. Censorship of other countries' speech allows imposing whatever values you want in the resulting silence. If Twitch is operating in Korea, then they control (through algorithmic editorialization) what a large chunk of Koreans are watching; Korea's government loses that control.
How this manifests in other countries differs. America has an oligopoly that used to marginalize anything it didn't make, but Big Tech needs Hollywood to be subservient to them for various copyright-related reasons, so they're willing to circumvent that control with social media. Going further, you can self-privilege in the law: France and Canada have explicit requirements to show a certain percentage of French or Canadian content in broadcast and streaming media.
To be clear, a "Hollywood" is any local industry that simultaneously:
1. Monopolizes or oligopolizes the internal market to the point where cultural importation is forbidden, and,
2. Exports a large amount of its own work to other countries, displacing the foreign country's culture
Out of these two concerns, #1 is key; #2 is more icing on the cake. Censorship of other countries' speech allows imposing whatever values you want in the resulting silence. If Twitch is operating in Korea, then they control (through algorithmic editorialization) what a large chunk of Koreans are watching; Korea's government loses that control.
How this manifests in other countries differs. America has an oligopoly that used to marginalize anything it didn't make, but Big Tech needs Hollywood to be subservient to them for various copyright-related reasons, so they're willing to circumvent that control with social media. Going further, you can self-privilege in the law: France and Canada have explicit requirements to show a certain percentage of French or Canadian content in broadcast and streaming media.