Our customers are really good at making a total shitshow of cloud and our jobs very easy as a result. Much sentiment over cloud looks to me like stick-in-bike-wheels meme. It's hard because you are making it hard.
Strategically, I don't think you try to help someone with cloud until they've burned out their ego trying some grand delusion. Even one bad actor can throw the whole thing off. Cloud is about doing more with less, so committee bullshit is cursed.
Once you've got your customer completely humbled by reality, they be willing to listen to reason and you will save so much frustration.
We've got a huge one in the pipeline right now. They've been trying to "go to the cloud" for about 5 years now and executive management is ready to reset the entire tech org chart over the lack of progress.
Cloud native is the solution but many technologists perceive it as the end of their careers. Anyone pitching a "cloud native" solution that still has container spam managed by the tenant owner is either incompetent or trying to protect their career at this point.
