Apple can screw up, no question. But they don’t do the two-year hype cycle thing that just about everyone else does in technology (or video games).
It’s incredibly rare for Apple to publicly talk about things that won’t be selling extremely soon.
The iPhone had to be pronounced because it was going to show up on the FCC website, and obviously Apple wanted to control the message. I suspect the Vision Pro may be similar, but they also wanted developers to start getting ready so they would have software day one.
The only thing I can think of that Apple pre-announced and failed at was the Air Power mat. They said it would be coming out soon after and had to push that a couple times before finally canceling it.
Other than that small exception, if modern (post jobs return) Apple announces something is coming, it will come out and be quite close to what they say.
They don’t pull a Humane AI, Segway, Cyberpunk 2077, or No Man’s Sky.
It’s incredibly rare for Apple to publicly talk about things that won’t be selling extremely soon.
The iPhone had to be pronounced because it was going to show up on the FCC website, and obviously Apple wanted to control the message. I suspect the Vision Pro may be similar, but they also wanted developers to start getting ready so they would have software day one.
The only thing I can think of that Apple pre-announced and failed at was the Air Power mat. They said it would be coming out soon after and had to push that a couple times before finally canceling it.
Other than that small exception, if modern (post jobs return) Apple announces something is coming, it will come out and be quite close to what they say.
They don’t pull a Humane AI, Segway, Cyberpunk 2077, or No Man’s Sky.