I think there are forces in play beyond what the Csuite can control. Microsoft and Google have bigger platforms with more reach. If anything, it explains why Mozilla is trying to expand beyond the browser so they have more ways to reach people and try wooing them into using Firefox.

I’m having a hard time thinking how else you’d market Firefox to regular users beyond word of mouth advocacy. I remember Firefox running TV ads once, no idea how effective that was.

Firefox used to be significantly better than IE which drove adoption but since Chrome is heavily invested in I don’t think Firefox can compete purely by being the better browser. The strategy from the “the good old days” doesn’t work here.

Also, I was looking for a specific example. Saying that the C-Suite is bad because market share is down is not an answer without context of how it could have been avoided which is not obvious. How could they have retained or grown the market share they had?

I’m not saying management bears no responsibility but not all companies fail because of bad management alone. They have big, well funded competitors and platforms users can’t ignore. In particular, Windows, Google Search, Gmail, IOS, and Android. So much browsing is done online and default browsers rule there.

Now you could say Firefox should have come to mobile sooner. Firefox OS was an interesting idea that might have had legs but who knows if it would have caught on. That work required them to divert attention away from the browser and they have a smaller warchest to devote on an idea that might not payoff.