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It's the Sam Vimes boots theory in practice: https://en.wikipedia.org/wiki/Boots_theory

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The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money. Take boots, for example. ... A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.

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From my experience with German friends and family, this philosophy is extremely ingrained in their culture. They don't understand disposable Walmart-style products and will proudly pay more for quality items that last multiple times longer than their dollar-store counterparts.




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