In retrospect, yes, the consequences of what happened are now very obvious, but at the time, whilst there were a fair number of people sounding the alarm across the blogosphere, most people didn't care because the iPad was a hit, and the Apple reality distortion field was at its peak of effectiveness.

The situation is farcical and feeling sad for Apple or Amazon shouldn’t happen. Consumers lost whatever the outcome.

Completely agreed.

The US courts thought so, too.

https://www.google.com/amp/s/amp.theguardian.com/technology/...

So Amazon won (and consumers lost), where we could have had Apple win (and consumers lose).

There was little to cheer about whatever happened.

That fine of 0.016% of their market cap will really show them!