> Amazon will gather competitive metrics from sellers on their marketplace (i.e. their 'partners' and 'costumers') and then launch a competing product, undercut them on price, and rig their search
Brick and mortar retailers do the exact same thing and make generics that are exactly the same as best selling brand names, put them in favorable shelf position, and even put "compare to <brand>!" on their labels. This practice has probably saved me multiple thousands of dollars over my lifetime, so it is definitely to the benefit of the consumer and I am 100% in favor of it continuing. If you, as a company, add nothing that can't be replicated to your product other than a brand label, then you deserve to be replicated and undercut. That is a perfect example of the market working towards the public good.
Brick and mortar retailers do the exact same thing and make generics that are exactly the same as best selling brand names, put them in favorable shelf position, and even put "compare to <brand>!" on their labels. This practice has probably saved me multiple thousands of dollars over my lifetime, so it is definitely to the benefit of the consumer and I am 100% in favor of it continuing. If you, as a company, add nothing that can't be replicated to your product other than a brand label, then you deserve to be replicated and undercut. That is a perfect example of the market working towards the public good.