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> If after 6 years, Google tries to steal your lunch, you should have a brand, a team, and a community, that have spent the last few years preparing for a David versus Goliath-type fight.

From my experience, for procurement people all of that (brand, community, team, DX) will matter close to 0 in comparison to compliance, etc, if you are going head-to-head with an existing supplier like Google.



Great point! I should probably add that to the article. In our case (Supabase) we have indeed spent the last few years working on compliance (SOC2, HIPAA, GDPR etc.) in order to meet these requirements so your comment here is on point.




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