GiantGrantGames on Youtube made an interesting video about "The Next Major RTS Will Fail. This is Why"[0]. Turns out he got a lot of this information because he was one of the players that had a huge influence in the development, and this is what ZeroSpace focused their development efforts on. One of which, is targeting the casual audience, and their love for a good story.

[0]: https://www.youtube.com/watch?v=XehNK7UpZsc