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> I learned about them today. They achieved what they wanted

You might as well say every single stunt of this nature is a "victory".

You learned about yet-another-environmental-group (the article only mentions their name), but you knew about the climate crisis already.

> attention is needed

The climate crisis does not lack attention. So much so people are fatigued and jaded.

Awareness campaigns are redundant. People are sick of it. You have a small demo that might be interested in reading about pragmatic solutions, some that drink the kool-aid for x/y/z ideology, and the majority that have tuned out of the conversation.




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