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Generally speaking I don't think a product this expensive can iterate quickly, because even if you want to spend $3500 once, that doesn't mean anyone wants to pay the upgrade costs and face the depreciation on selling the old one.


Apple also sold the Apple Watch Edition. It was painfully slow, and had a list price up to $27,000 based on options.

I think you underestimate peoples' willingness to throw money at early versions of Apple hardware.


How many Watch editions sold? They dropped it like a hot potato. Even at launch there was affordable versions of the Apple Watch.


I mean, it wasn't any more or less slow than the other models, and it was made of gold. I don't know the depreciation though.




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