Yeah, if I'm going to attempt to analyze the potential success or failure of this product, it's going to be entirely based on Apple's still indomitable brand position and less about how many nits it crams into it's microleds. The tech itself seems like at least an iteration on the predecessors. Screens are smaller and sharper and use less power and so are CPUs so I don't doubt it's at least a better Magic Leap or HoloLens. Whether or not you see people wearing these around NYC is up to their marketing team. I'm also sure the person to crash a car or get mugged because they were watching MrBeast while walking is going to get a ton of press.