The only thing I can think of is that Apple is trying to do whatever it can to continue to generate income from developers to make sure its quarterly reports look good until it has another plan.
In 2023, they processed $89.3bn in IAP, a 2.8% increase from 2022. Their top-grossing app was TikTok with $1.9bn in IAP. At a 30% split that's $520m to Apple. And that's just from one app that doesn't really push IAP as egregiously as games like Fortnite.
I think Apple is trying to ensure a new product cough Apple Vision Pro cough to offset losses from the alternative app stores.
They know the EU won't ever allow them to do what they're currently doing to "comply" with the DMA. But all they have to do is stonewall long enough to Vision Pro or some new service/product/etc to replace the revenue lost from the DMA.
A company failing to meet revenue goals due to governmental compliance? No investor wants to take that sort of gamble, their stock would take a massive hit.
In 2023, they processed $89.3bn in IAP, a 2.8% increase from 2022. Their top-grossing app was TikTok with $1.9bn in IAP. At a 30% split that's $520m to Apple. And that's just from one app that doesn't really push IAP as egregiously as games like Fortnite.
I think Apple is trying to ensure a new product cough Apple Vision Pro cough to offset losses from the alternative app stores.
They know the EU won't ever allow them to do what they're currently doing to "comply" with the DMA. But all they have to do is stonewall long enough to Vision Pro or some new service/product/etc to replace the revenue lost from the DMA.
A company failing to meet revenue goals due to governmental compliance? No investor wants to take that sort of gamble, their stock would take a massive hit.