Google's External offers program is the ability to pay a percentage to allow apps installed through Google Play to link directly to external offers.
Apple's Core Technology Fee, on the other hand, is a fee per app if the developer uses alternative app stores.
Google's External offers program is the ability to pay a percentage to allow apps installed through Google Play to link directly to external offers.
Apple's Core Technology Fee, on the other hand, is a fee per app if the developer uses alternative app stores.