That is a much lesser punishment than what the US is doing in this thread. A fine that is a small but non-insignficant percentage of annual revenue is a measured response when you want to punish bad behavior but allow businesses to still operate within the jurisdiction.
Restricting business operation altogether is a response a country gives when they see the other party as extremely adversarial, which is a few orders of magnitude above what EU fines are to Big Tech.
US tech companies currently getting slapped around with large fines in the EU for similar infringements of privacy etc.