I worked for a competitor to RR (Visionhire) when a teenager, BSkyB had started the first satellite TV series in the UK. Nobody wanted to buy it (why would I need more than 4 TV channels?) so they gave it free, including installation, for 6 months before charging money. Unfortunately so many people wanted to cancel after the 6 months there was a huge backlog waiting to get somebody to take the dish down.
People were unbelievable angry, I worked in the callcentre and we'd have people turning up threatening to kill us, others sent us boxes full of literal shit. Not the greatest job ever.