what exactly do capital letters make easier to read? i dont think readability is why they are used for proper nouns, names, nor the pronoun I. and obviously ALL CAPS isnt a readbility improvement either. presumably just as delineation of one sentence to the next? (forgive my ironic non-use of caps to start sentences haha).
Correct. The dileneation of one sentence to the next, which is somewhat an indicator of the end of one thought - or fragment of thought - and the beginning of the next.
capital letters are atypical in many internet circles, particularly younger. so maybe it's a habit from frequenting those circles or a deliberate branding choice