How is balsamiq in a completely different category, didn't it too start as a "small" app? From my interpretation of your post sharing like Peldi or 37signals is exactly what you are suggesting not to do, yet one of the reasons these companies have such great exposure is because they've shared enough to build an audience.
Thanks! I ask because I hope my product fits the balsamiq mold and one of our strategies has been to be open and share stuff, so this post made me feel uncertain about that strategy!
