Not just in watchmaking but in general I agree with this idea that the cheapness is in and of itself, a feature. Like, not only because you can afford it, but the fact that something is so inexpensive actually enhances my enjoyment of it, or rather, something being very expensive detracts from it. It's the same with, say, bicycles. Yeah, people can fork over $5k for a carbon fiber state of the art road bike, but then it weighs on you when you take it out. Don't want to lean it against anything, worried taking it downtown in case someone mugs you for it, can't leave it out to pop into the shop. You end up just not even having a good time, compared to a beater. Same for cars, furniture, instruments, etc.