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Honestly, to me, the 85% statistic is meaningless because the survey is simply asking if you believe "plastic = bad" - a pretty common sentiment, especially in a third world country like India where plastic pollution is visible everywhere. I'd be more interested to see a survey that asks "would you be willing to pay 5% more at the grocery store for plastic-free packaging?"

In less prosperous countries, the majority of consumers are more interested in saving money than saving the environment.



Realistically 20-30% more if you pack for example a yogurt into glass instead of plastic. Glass would be like half of net weight.




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