I feel like this is the part that people continue to ignore in all of this debate about GenAI and creative art:
“The ad required less budget, time and manpower than it would have without AI, delivering on one of the technology’s main selling points, said Miller Olko, the Toys “R” Us marketing chief.”
Ultimately, creative works in marketing are intended to increase profit for the organization that commissioned it.
There is no higher virtue that corporate marketing departments are trying to fulfill, as some service to the form of art, in the commissioning of art
It is a happy accident of history that we’ve gotten some fantastic creative art out of corporate marketing, however, this is an extreme rarity and not indicative of the output of an entire field (1800-Kars 4Kids jingle isn’t high art I’m sorry to say)
It is tragic in my opinion that so many idealistic talented creative artists walk into the business world, (especially in game dev where I used to be very heavily involved you see devastation across the board and cynical burnout), because the artist part of you ends up dying because it clashes with the business part.
It’s true across all of the other art disciplines too.
Being an amateur artist myself, and having had significant romantic relationships with professional working artists, the reality is the majority of an artists income comes from corporate marketing or in the best case rich donors interested in vanity (not much better)
Unless a plurality of people forever boycott all future generations of generative art, which is unlikely, human made corporate marketing art most likely is going to be a shrinking career field
“The ad required less budget, time and manpower than it would have without AI, delivering on one of the technology’s main selling points, said Miller Olko, the Toys “R” Us marketing chief.”
Ultimately, creative works in marketing are intended to increase profit for the organization that commissioned it.
There is no higher virtue that corporate marketing departments are trying to fulfill, as some service to the form of art, in the commissioning of art
It is a happy accident of history that we’ve gotten some fantastic creative art out of corporate marketing, however, this is an extreme rarity and not indicative of the output of an entire field (1800-Kars 4Kids jingle isn’t high art I’m sorry to say)
It is tragic in my opinion that so many idealistic talented creative artists walk into the business world, (especially in game dev where I used to be very heavily involved you see devastation across the board and cynical burnout), because the artist part of you ends up dying because it clashes with the business part.
It’s true across all of the other art disciplines too.
Being an amateur artist myself, and having had significant romantic relationships with professional working artists, the reality is the majority of an artists income comes from corporate marketing or in the best case rich donors interested in vanity (not much better)
Unless a plurality of people forever boycott all future generations of generative art, which is unlikely, human made corporate marketing art most likely is going to be a shrinking career field