I used to do quite a lot of work in a server lab* and I swear, enterprise gear companies compete to see who can make the loudest gear in their customer's racks.
Like, Harpreet in marketing probably walked over to Dan in Thermal Engineering and said, "Listen, Dan. The board said if we don't ship 12% more units this quarter, we can kiss our jobs and the whole company goodbye. Every box that goes out the door next month, I want you to crank those fuckers up to 11. We'll tell customers that the fans are controlled by advanced AI algorithms for peak cooling performance that will make our competitors wet themselves. Most of the inevitable hearing loss lawsuits probably won't crop up until after the acquisition is final and by then we'll have the big-shot lawyers wipe it all away. So are you on board or what?"
* A "lab" is more or less identical to a datacenter, but often smaller and without redundant power and networking.
Like, Harpreet in marketing probably walked over to Dan in Thermal Engineering and said, "Listen, Dan. The board said if we don't ship 12% more units this quarter, we can kiss our jobs and the whole company goodbye. Every box that goes out the door next month, I want you to crank those fuckers up to 11. We'll tell customers that the fans are controlled by advanced AI algorithms for peak cooling performance that will make our competitors wet themselves. Most of the inevitable hearing loss lawsuits probably won't crop up until after the acquisition is final and by then we'll have the big-shot lawyers wipe it all away. So are you on board or what?"
* A "lab" is more or less identical to a datacenter, but often smaller and without redundant power and networking.