I would prefer to see them forced by legislation (like the Digital Markets Act) to allow some sort of fair, reasonable, and non-discriminatory licensing on the App Store. Ideally they would be required to allow third-party marketplaces and self-signed app distribution, then marketplace competition could push their take rate towards 0%.
I understand that some things are hard to cancel and some companies are malicious about this. Back in the pre-app days, this came up with "free samples" and gym memberships. The general solution back then was to either (a) not get scammed or (b) use a unique credit card that you could easily cancel. With the advent of things like Privacy cards, you can pretty easily do this without an App Store intermediate.
That said, they could keep the benefit for users and the fee for Apple Pay, but then not require that apps exclusively use Apple Pay. They could even require that all apps call an API to issue some scary warning that the subscription will not be manageable in your Apple Pay dashboard, make sure you trust this app developer, are you sure you want to continue? etc etc
Plus there are plenty of other billing services that can do this. I already mentioned Privacy cards. If you sign up for PayPal recurring payments, they also have an authorizations dashboard that you can easily use to revoke payment permissions. Neither of these companies needs to charge a 30% fee to offer that. Both charge somewhere around the "standard" CC fee of 3%.
Honestly, that's the one thing I don't want out of all of this... a secondary iOS app store.
There's real value for me, the family IT guy, not having to worry about my parents, who are in their mid-60s and not tech-savvy, getting told by their "friend" through email to download malicious software to their iOS devices. Right now, you just can't do that. If something wants to execute code on an iOS device, it has to do so through somewhat-sanitized means. It's not 100% foolproof, but getting malicious executables onto an iPhone without someone knowing about it is currently beyond the capability of most threat actors.
Is it as open or cheap as us tech people would like? No. But if I want that, I go buy an Android device.
That's fine, but that doesn't happen on Android where the restrictions are more lax. (Well, it does, but in rates that are too low to justify imposing the excessive measures iOS employs)
I empathize with your struggle, but it's a pathetically weak argument against letting Apple continue abusing their position. If your parents are clicking on random email or SMS links, that's an issue outside of your OS security policy. They could be autofilling their credit card details on a malicious site in Safari or iMessaging their SSN to someone with a spoofed CallerID. My parents both use Android and let me tell you, worrying about them activating Developer Mode on their phone is the last thing I go to sleep worried about. In a post-Pegasus world you and I both know there are bigger fish to fry.
Do your parents a favor, talk to them about digital security if you're actually worried about them. Your other choice is to let reductive paranoia consume you until you're only comfortable when their web browser and contacts list is locked in a straitjacket.
I understand that some things are hard to cancel and some companies are malicious about this. Back in the pre-app days, this came up with "free samples" and gym memberships. The general solution back then was to either (a) not get scammed or (b) use a unique credit card that you could easily cancel. With the advent of things like Privacy cards, you can pretty easily do this without an App Store intermediate.
That said, they could keep the benefit for users and the fee for Apple Pay, but then not require that apps exclusively use Apple Pay. They could even require that all apps call an API to issue some scary warning that the subscription will not be manageable in your Apple Pay dashboard, make sure you trust this app developer, are you sure you want to continue? etc etc
Plus there are plenty of other billing services that can do this. I already mentioned Privacy cards. If you sign up for PayPal recurring payments, they also have an authorizations dashboard that you can easily use to revoke payment permissions. Neither of these companies needs to charge a 30% fee to offer that. Both charge somewhere around the "standard" CC fee of 3%.