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I don't use an adblocker because I'm not entitled to the content. If seeing the ads makes the site not worth it I just don't go to that site, these sites won't learn until people stop using them. I've had a lot of people ask me how and honestly the web isn't that bad of you just don't spend all your time on crappy sites.

I'll often ask people with ad blockers what sites they pay for and depressingly often they say they don't pay for any. Coming as no surprise to anyone that has worked with customers before, what people say they'll pay for and what they actually will pay for are very different.




I don't use an adblocker out of entitlement. I use an adblocker because I don't want to be tracked, I don't want to be surveilled, I don't want my information hoarded/sold/leaked, I don't want to be influenced by legions of marketers looking to hijack my monkey brain, I don't want to be scammed by paid ads masquerading as organic content, and I don't want to expose myself to yet another vector for malware.

From a user perspective, ads are all downside, no upside. I pay for my content and I use an adblocker, and that's the only way to survive on the internet these days, because the ruthless pursuit of profit by short-sighted surveillance capitalists has ruined advertising as anything approaching an ethical business model.


I mean yeah if you pay and want to use it to also block trackers then go for broke, I've never heard of anyone having a problem with that.


Problem with that approach is that an adblocker is actual critical anti malware software.


I pay for the things I care the most about, but your comment is making the assumption that other people can focus on a small number of high quality sites like you do, and that seems unrealistic with today’s web. I can’t afford enough money to pay to get rid of ads from my life, and I don’t want to limit my browsing to a tiny number of sites and never find anything new.

I don’t feel entitled to any content either. However, ad-driven sites are offering the content for free. I think framing this as not “entitled” to the content is misleading and assumes the point of view of the advertiser rather than the consumer. We know they’d like it if we saw and considered their ads, but we are under no obligation, legal, ethical, or otherwise, to read/watch/listen to ads, none whatsoever. And the content is being offered to you and served regardless of your reception of the ads. They are actually trying to tell you that you are entitled to the content. Content makers want to get paid, but many of them would prefer you consume their content and ignore the ads than not consumer their content.

Unfortunately there is no business model alternative to ads that will keep the web and the economy going. If everyone charged money and stopped servings ads all at once, the web would collapse. Ads aren’t going away, and these sites still won’t learn what you want them to even if we stop using them.




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