Andy Grove flew in Clayton Christensen to let him talk for about 15 seconds before deciding that Intel would disrupt themselves by taking huge losses on Celeron. But Celeron did not save Intel; ASCII Red and multicore saved Intel. If he had actually read Clayton’s book, he would have understood that. Otellini got the disruption theory correct, and stayed out of mobile. But was that right? Maybe not in the current monetary environment where investment flows dwarf operating flows. A big mobile market could attract more investment than the losses it would generate. So disruption theory now works in reverse, and I’m not sure how far that implication goes.