People would pay for far more if charged a nominal markup over what their readership is considered worth when subsidized by ads.
But no, when subscribing, they're expected to pay 10x or 100x or 1000x their ad-impression worth.
Subscription aggregation (a Hulu of things to read, like the firm Apple purchased* and made into Apple News+) is one answer.
Another would be a IWP (In-Web Purchase) browser standard like DNT except its an "I'm willing to buy the ad slots on this page at the median CPM" token, coupled to something like the mythical micro-transactions settlement schemes of yore that would now actually be possible on top of systems handling IAP.
Is it that different once all the additional costs are taken into account? Payment processing / refunds / customer service etc etc that you need when you're taking payments, vs just pasting some Javascript on a page and giving Google your bank account details?
But no, when subscribing, they're expected to pay 10x or 100x or 1000x their ad-impression worth.
Subscription aggregation (a Hulu of things to read, like the firm Apple purchased* and made into Apple News+) is one answer.
Another would be a IWP (In-Web Purchase) browser standard like DNT except its an "I'm willing to buy the ad slots on this page at the median CPM" token, coupled to something like the mythical micro-transactions settlement schemes of yore that would now actually be possible on top of systems handling IAP.
* Next Issue aka Texture. I was a subscriber: https://en.wikipedia.org/wiki/Texture_(app)