Seems like less something that Google did and more just a natural consequence of the massive economic value of being at the top of the ranking and therefore tremendous incentive to hack the algorithm with advanced SEO.
I don’t agree. As soon as commercialisation of the web began, this massive incentive existed. The early search engines all fell victim to “algorithm hacking” (granted, these algorithms were far more primitive). Google won search in these years by having much more sophisticated algorithms that were resilient to such attempts.
Today - well, two possible things have happened. Either scamming search engines have become too effective for even a company with the resources of Alphabet to mitigate. Or, Google optimised for revenue rather than knowledge indexing. Which one seems more likely?
I wonder what makes you say that Google was more resilient to what you call “algorithm hacking” considering Google has quite literally auctioned off result placement for two decades. Do you think that selling result placement for keywords and search terms to the highest bidder had a higher resilience to search engine optimisation than other search engines? I’d argue that Google was simply good at turning search itself into a product. A lot of their early competition around the world didn’t really do “search” as much as they did a combination of web content in a “portal” sort of presentation.
Google is still better at it than their competition, but Google’s model is now being pressured by big money. Local businesses in Europe are simply losing any sort of search auction to the Chinese sites as an example.
Anyway, you can always pay for Kagi if you want a better experience on the internet.
> Google has quite literally auctioned off result placement for two decades
Adwords - clearly marked as ads. Or are you suggesting the results themselves could be bought and sold? This was definitely not the case.
> Do you think that selling result placement for keywords and search terms to the highest bidder had a higher resilience to search engine optimisation than other search engines?
Again, manipulating the actual results via financial inducement to google was not a thing. Quite the reverse.
> A lot of their early competition around the world didn’t really do “search” as much as they did a combination of web content in a “portal” sort of presentation.
I’m not sure why you have this impression. There were many competitors for search prior and concurrent with google that operated in the same fashion. As I said earlier, they were simply hacked into uselessness. The concept of adversarial knowledge indexing was at this time new; PageRank was a novel and revolutionary solution.
> Adwords - clearly marked as ads. Or are you suggesting the results themselves could be bought and sold? This was definitely not the case.
Ad words spending had clear manipulations on the organic search algorithm. More spending meant better organic search placement. This is officially denied, but I saw this take place.
I'm not sure what point you are trying to make. These pages talk about how the ordering of marked adverts appear in results, not non-advert search results.
Having said that, I think it's clear the quality of non-ad search results isn't great, but I don't know if that's due to perverse incentives on Google's side or just the increasing sophistication of SEO defeating Google's relevance ranking.
> I'm not sure what point you are trying to make. These pages talk about how the ordering of marked adverts appear in results, not non-advert search results.
It also describes the situation as it is now, not how it was when Google still cared about search results. The paid ads didn't use to be part of the search resuls list at all but instead were clearly delineated.
When google won, they were still having 2 text ads per page with a noticeable different font and style as the search results. It was trivial to point out the ad. All the ad growth, from the sensible to the massive, and the change to their relationship with SEO, all occurred after the competition had been sent down to, at best, the single digits
Yes, which is the point I was trying to make. I don’t think what we see is the cruel SEO victory over a valiant, but ultimately doomed defence by google. What we see is revenue optimization, that also happens to benefit SEO’s.
