I'm saying all this is built into your platform of choice, both IAP frameworks available on your platform of choice, and browsers available through that platform's distribution of choice, therefore let publishers register with the platforms (or post keys and coordinates in DNS, or whatever), and the platforms distribute that to the publishers.
Google shouldn't even care if they lose a percentage of ad revenue if they get the same percentage of direct subscription. Meanwhile, Apple gets the benefit of pennies per traffic (not a cash flow they are in today) without the tarnish of being for the advertisers instead of the users and creators.
Brave (with BAT) and others have toyed with such models, but they're from the wrong vantage, and the marketplace needs too many legs of the stool built to bootstrap. Leveraging legs that are already there could make this plausible.
I'm saying all this is built into your platform of choice, both IAP frameworks available on your platform of choice, and browsers available through that platform's distribution of choice, therefore let publishers register with the platforms (or post keys and coordinates in DNS, or whatever), and the platforms distribute that to the publishers.
Google shouldn't even care if they lose a percentage of ad revenue if they get the same percentage of direct subscription. Meanwhile, Apple gets the benefit of pennies per traffic (not a cash flow they are in today) without the tarnish of being for the advertisers instead of the users and creators.
Brave (with BAT) and others have toyed with such models, but they're from the wrong vantage, and the marketplace needs too many legs of the stool built to bootstrap. Leveraging legs that are already there could make this plausible.