I'm surprised to see how much negativity is being posted here, but I do think a better way of thinking about this is "Make things people want AND things that alter thinking" rather than VS.
With Uber as the example, people wanted to be able to get around easier, AND their thinking was changed as to how they would do that.
Netflix, people wanted to easy access to movies, AND netflix changed how they thought about that. Not "oh a blockbuster is close by", but rather, I'll order by mail and always have something ready to go, and then I'll just stream it.
Tesla, people wanted high performance cars, AND Tesla changed how they think about electric cars. They're no longer elevated golf carts.
At our company AffectableSleep.com, people think they want more sleep time, but we're (trying to) change peoples thinking to ensuring they get optimal sleep recovery in the time they do have.
With Uber as the example, people wanted to be able to get around easier, AND their thinking was changed as to how they would do that.
Netflix, people wanted to easy access to movies, AND netflix changed how they thought about that. Not "oh a blockbuster is close by", but rather, I'll order by mail and always have something ready to go, and then I'll just stream it.
Tesla, people wanted high performance cars, AND Tesla changed how they think about electric cars. They're no longer elevated golf carts.
At our company AffectableSleep.com, people think they want more sleep time, but we're (trying to) change peoples thinking to ensuring they get optimal sleep recovery in the time they do have.