That would be neat but its very difficult to get someone to reveal who is paying for it behind the scenes. For example, this is the “survey” referenced in the article :

https://www.surveymonkey.com/curiosity/surveymonkey-research...

Now, who is “Sam Gutierrez” and how is he benefitting? Did he get compensated for it? Is he doing a public service? Is he licking ass? Do we care?