If I'm being totally honest, I am not sure it would be totally foreign. Entrepreneurship in Sweden (at least according to a quick google search) is relatively rare. Most of the entrepreneurs coming from the nordics I have interacted with have been decidedly less social contract oriented than even I am to the point where they seem almost like Gordon Gekko caricatures as though they are attempting to behave in a manner they think someone attempting to operate in a market-driven context would act. I am not sure that this argument would be totally foreign to your acquaintance, at least based upon the entrepreneurs coming from that region of the world in the USA.