I think we're looking for the unified theory of RTO. Soft power is definitely one of them. But every company and group of people have their own mix of reasons.
I bet Amazon's exercise is a hidden layoff process. Other companies probably want to get their money's worth from the office buildings. The management of others wants to see the army of smiling minions that report to them. Others want to see people in the office for control (make sure they're not enjoying too long breaks, or working from the beach, or working double jobs in parallel, etc.). And some believe that people will interact better, easier if they're in physical proximity. Or a mix of this even between managers from the same company.
And sometimes I think some cities push employers to get people back in office because they have no better idea how to keep those centers of activity vibrant, alive, and contributing financially. I remember reading some city authorities complaining that RTO means the death of the city center and the businesses tied to it.
I don't see why there would be one reason to rule them all.
I’d think the reason would be relatively unified among a specific class of similar people, i.e. management everywhere probably wants roughly the same thing when they call for RTO and journalists probably want a different same thing when they trash remote work.
I bet Amazon's exercise is a hidden layoff process. Other companies probably want to get their money's worth from the office buildings. The management of others wants to see the army of smiling minions that report to them. Others want to see people in the office for control (make sure they're not enjoying too long breaks, or working from the beach, or working double jobs in parallel, etc.). And some believe that people will interact better, easier if they're in physical proximity. Or a mix of this even between managers from the same company.
And sometimes I think some cities push employers to get people back in office because they have no better idea how to keep those centers of activity vibrant, alive, and contributing financially. I remember reading some city authorities complaining that RTO means the death of the city center and the businesses tied to it.
I don't see why there would be one reason to rule them all.