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One somewhat obsessive customer here: I pay for and use Claude, ChatGPT, Gemini, Perplexity, and one or two others.

The UX differences among the models are indeed becoming clearer and more important. Claude’s Artifacts and Projects are really handy as is ChatGPT’s Advanced Voice mode. Perplexity is great when I need a summary of recent events. Google isn’t charging for it yet, but NotebookLM is very useful in its own way as well.

When I test the underlying models directly, it’s hard for me to be sure which is better for my purposes. But those add-on features make a clear differentiation between the providers, and I can easily see consumers choosing one or another based on them.

I haven’t been following recent developments in the companies’ APIs, but I imagine that they are trying to differentiate themselves there as well.



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